With SEVA, you can truly create a seamless and automated experience to scale product gifting. By combining your Shopify integration with SEVA’s email sequence capabilities, you can trigger “After Delivery” emails once an order has been confirmed as delivered. Below, you’ll learn how to set up these automated follow-ups and discover a few effective use cases for them.
1. Requirements for Post-Delivery Emails
Shopify Integration Activated
Ensure your Shopify store is correctly connected to SEVA so order statuses (including “Delivered”) can be tracked.
Open or Closed Gifting Campaign
When creating a gifting campaign, set it to Open (creators pick any product) or Closed (you choose products for creators).
Enabled 'Send orders to Shopify' in campaign advanced settings (default)
If you've kept 'Send orders to Shopify' enabled in campaign advanced settings
2. Setting Up Your After-Delivery Email
Create or Edit an Existing Email Sequence
In SEVA, navigate to your Email Sequences section.
Select an existing sequence or create a new one for your gifting campaign.
Add a new follow-up email
Choose “after delivery” option from the drop-down menu
Schedule the Delay
Set the minimum delay for when the email should be sent after an order is marked “Delivered” in Shopify.
You can trigger it 1 day after delivery or extend it by a few more days based on your needs.
Please note: you can not set the exact date for this email to be delivered since creators in a campaign may get their orders delivered on different dates.
Tip: Sending an email too soon after delivery might be premature. Allow enough time for the creator to receive and unpack the product, ensuring a more meaningful follow-up.
3. Ideal Use Cases for Post-Delivery Follow-Ups
Request Early Feedback (new product development)
Check in with the creator once they’ve had a chance to try the product.
Gather insights, identify potential improvements, and strengthen your relationship.
Ask for a Shoutout
Encourage creators to share their initial impressions with their audience.
Perfect for unboxing or first-look social media content.
Provide Product Details
Send helpful resources, such as usage tips or care instructions.
Minimize confusion and improve the creator’s overall experience.
Prompt Affiliates to Promote
If the creator is also an affiliate, ask them to share the product with their community once they’ve tested it.
Include affiliate links or promo codes for a direct path to purchase.
4. Best Practices
Keep Emails Conversational: Avoid sounding too formal or salesy—make creators feel valued and part of your brand community.
Personalize Where Possible: Use smart tags (e.g.,
{{firstname}},{{affiliate_link}}) to tailor content.Encourage Responses: Ask open-ended questions (“What did you think of the product?”) to spark genuine conversations.
Monitor Feedback: Track replies in SEVA, respond promptly, and use insights to improve future campaigns.
Summary
By scheduling After-Delivery emails in SEVA, you can effortlessly engage creators right when they’ve received your product—unlocking opportunities for timely feedback, unboxing content, and deeper product understanding. Whether you’re aiming to boost influencer enthusiasm, capture social proof, or drive affiliate promotions, post-delivery outreach ensures a smooth and meaningful experience for everyone involved.
Ready to streamline your post-delivery process? Head to Email Sequences in your gifting campaign, enable the After Delivery trigger, and schedule your follow-up to maximize engagement and brand loyalty!