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Switch from a Personal to a Professional Instagram Account
Switch from a Personal to a Professional Instagram Account
Shivam Sharma avatar
Written by Shivam Sharma
Updated over 3 months ago

IMPORTANT: A Professional Account is required to link your Instagram profile to your Creator Dashboard.


What is a Professional Instagram Account?

A Professional Instagram Account gives creators and publishers extra features to manage and analyze their content. There are two types of Professional accounts:

  • Business Account

  • Creator Account

Both types provide detailed analytics about your content performance and audience insights to help you grow your presence on the platform.

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How to Switch to a Professional Instagram Account

Follow these steps to change your account type:

  1. Open the Instagram App
    Launch the app on your mobile device.

  2. Go to Your Profile

    • Tap your profile picture in the bottom right corner.

  3. Open the Menu

    • Tap the three lines (☰) in the top right corner.

  4. Access Professional Tools

    • Scroll down and select “For Professionals.”

  5. Switch to Professional Account

    • Tap “Switch to Professional Account.”

  6. Set Up Your Account

    • Tap Continue and follow the prompts.

    • Choose between a Business Account or Creator Account, based on your needs.


Next Steps: Link Your Instagram to the Creator Dashboard

Once you’ve switched to a Professional account, go to the Creator Dashboard Link Accounts page and connect your Instagram profile.


💡 Helpful Tip: If you use Facebook, consider linking your Instagram account to a Facebook Page for better integration.

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